MakingBetter.Videos: Hook–Teach–Sum
MakingBetter.Videos: Hook–Teach–Sum A Simple Structure for Clear, Engaging Educational Videos Educational videos don’t need Hollywood budgets to be effective — they need clarity, pacing, and structure. When filming science demonstrations , sailing tutorials , or study guides for Hemel Private Tuition , we’ve found one framework works brilliantly every time: Hook – Teach – Sum . It’s simple, memorable, and keeps your viewer engaged from beginning to end. Act 1: The Hook The goal of Act 1 is to stop the scroll and establish the value proposition. It needs to happen fast. Intriguing Question or Fact: Start with something that makes the viewer curious (e.g., "Did you know your brain uses the same amount of power as a lightbulb?"). State the Problem: Identify a common problem the viewer faces that your short will solve (e.g., "Always forgetting new vocabulary? Here's a proven method to remember words faster."). Clear Promise: Direc...
