The Closeup shot
The Closeup Shot
This is perhaps the most useful shot in any video. If the character is speaking then a head and shoulders view of the talent focuses the attention on them.
This shows the importance of the action - it may be a hand doing something, someone speaking. It shows the emotion of the scene.
The camera often needs to be close to the talent, but check that the image is not distorted. A telephoto lens can help here keeping the camera further away from the talent. Keep the shots short because the emotion, thought or object is the only area of focus and it is hard for people to focus on one thing for very long and you want your audience to stay with you. If you need a longer time then look at the shot from different close up angles.